A successful logo is simple and representative of the company it stands for. If the process is done correctly, a logo can be a very effective marketing device. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. The first part of the logo design process involves a discussion with the client about the company's goals and visual aesthetic. Then comes the research and development stage. This is followed by the production of drafts, and lastly refinement and brand identity development using the new logo design. Drawing the logo on the computer is only a small component of the process; research and preparation often takes the majority of the time. Despite the simplicity and small size of the final product, designing a logo can be a surprisingly complex process.
My design process.
- Who are you?
- What do you do, and why?
- What do you promise your customers?
- What is your unique selling point (“We are the only company to [provide this service]”)
- What is your story?
- What is your future?
- Who are your competitors?
- Who loves or may love you, and why?
- Are you going to influence the lifestyle of your customers and how?
- What emotions do you want to evoke in your customers?
Logo portfolio sample